Why Optimizing for Search is More Important Than Ever
What’s even more interesting is that while blogs and product/retailer/manufacturer websites are not typically the first sources turned to, they absolutely play a big role in what turns up in search results if properly optimized both organically (SEO) or through paid keywords (SEM).
The moral of the story: constantly (and aggressively) optimize for search and nurture/grow your online footprint. Take an active role in helping to shape what search engines project about your brand and offering to the many people who turn to Google, Yahoo, etc. as their #1 source for purchase decisions.