Why Twitter Matters For Your Brand
Twitter has become a critical part of marketing strategy for the largest brands on this planet. It comes down to this - write a good enough one liner tweet and you'll get the followers who will soon convert into customers. Much easier said than done given a tweet needs to be 140 characters or less. The main point is to make short impactful brand impressions over time. Posting strategy is clearly critical. It will define tweeting success for you and your brand, so invest in it to make tweeting worthwhile - perhaps next year we will see you on the list!