We used pictures, posts, tweets and comments from Chili's passionate and widespread fan base as the catalyst for our new branding platform, “More Life Happens Here.” The line speaks to the stories that are shared, the connections that are made, and the food and drinks that help fuel the vibrancy that defines the Chili’s dining experience.
This year’s Super Bowl was a “four screen” social TV event – and that includes its advertising. But because the nascent social TV era is hyper-fragmented, brands need to be in many places (screens and apps) at once – and hopefully connect the dots into an integrated, rich story across screens and apps.
One other thing in Brian Wilson's beard -- TheFWA's Site of the Day award.
Liberty Mutual supports the 2011 ride as a way to honor the important legacy of individuals that acted with integrity to do the right thing, no matter what the cost.
MLB launches new campaign, Cigna and Great Wolf Resorts pick Hill Holliday, Liberty Mutual's spots recognized for their effectiveness, agency founder Jack Connors inducted into the Advertising Hall of Fame.
