Origin CBI, Hill Holliday’s consumer insights group, is looking for a lead researcher with experience designing and managing projects that answer business questions. You will be translating client needs into research questions, recommending appropriate methods, writing proposals, managing the research process, and presenting the answers.
Who we are
We are a consumer research group at Hill Holliday, a storied advertising agency headquartered in Boston that serves such clients as Dunkin’ Donuts, Bank of America, Chili’s, (RED), LG, TJ Maxx, and many others. There are six of us now, and we are looking for one additional researcher to join us.
Most of our work has to do with four types of questions: who are the best people to advertise to, how strong is a particular brand relative to its competitors, what would make an ad more effective, and whether a particular ad will succeed (or why it didn’t). To answer these questions, we collect data from a variety of sources: surveys, interviews, diaries, social media, and third-party sources.
Fundamentally, we study how people make choices, and how advertising influences the choices people make. There’s a lot of interesting body of knowledge that goes into it, from economics and sociology to semiotics and evolutionary psychology. It’s never boring.
Who we need
We are looking for a lead researcher who will:
- Get things done:
- Design research strategies: work with internal and external clients on understanding their business needs, what data needs to be collected, how to go about collecting it, choose appropriate analytical methods, and package everything into a proposal.
- Manage the supply chain: line up suppliers to execute on research proposals, write specifications and RFPs, select the right tools, negotiate prices.
- Present findings: interpret research data in the context of the original business problem, outline key findings, propose further course of action.
- Make us better:
- Introduce new research methods and theoretical frameworks
- Document best research practices
- Train and mentor junior team members
- Excite clients and agency colleagues about the magic of research
- Get published in the trade, general-interest, and academic press by finding interesting stories to tell, and telling them well.
- Must be
- Experienced with
- designing research programs to solve marketing problems
- conducting interviews and moderating groups
- writing well-balanced questionnaire questions
- conducting statistical analysis: t-tests, ANOVAs, regressions, and cluster analyses in SPSS, R or Python; pivot tables in Excel.
- Good at explaining complex things in plain English; confident and clear public speaking.
- Disciplined at self-directed learning. Able to pick up new technologies and methods quickly and on your own by reading books and watching video tutorials.
- Aware of key business and marketing principles; interested in consumer and popular culture.
- Poised and confident when presenting to senior executives and making recommendations
- Experienced with
- Extra credit:
- Experience with more advanced research techniques: choice experiments (MaxDiff, conjoint, etc); implicit bias testing, perception measurement, projective interviewing, memory testing.
- A background in experimental quantitative social sciences, cognitive psychology, experimental behavioral economics, or neuro-economics with a focus on choice-making, emotions, motivations, and memory.
- Evocative writing that makes complex theory and data interesting
Candidates with suitable skills and experience will be asked to complete a short homework assignment prior to the interview. You can find more details about the group and the application process at http://www.origincbi.com/careers