Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday and Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media department, overseeing communications planning, cross-channel media planning/buying, and analytics for clients such as Dunkin’ Donuts, Liberty Mutual, The TJX Companies, and Chili’s. Under her leadership, Hill Holliday’s media department was twice named Media Agency of the Year by Media Magazine and Cindy has been honored as one of Adweek’s and OMMA’s Media All-Stars.
Throughout her career, Cindy has planned multimedia campaigns for clients in various industries, including packaged goods, retail, dining, and health care. Trilia’s focus on Science and Ideas has resulted in campaigns across multiple disciplines that have consistently won awards: AdWeek Magazine’s “Plan of the Year” (six times in the last five years), MediaPost’s Creative Media Award (five times in the last four years), MediaPost’s OMMA Award (eight times in the last five years), Digiday’s SAMMY Award (2014), MMA Smarties (five times in the last five years), IAB MIXX (two times in the last two years), MediaPost’s Digital OOH Award (2015), Social TV Award (four times in the last two years), Sports Social TV Award (2015), 4A's O'Toole Awards (2013), and The Ad Club Media Maven Award (28 times in the last five years).
In the News
Alexa CavalloAssistant Media Planner
Alicia PetersenVP, Group Media Director - Planning
David BolgerEVP, Director - Integrated Planning
Michael PendaSenior Media Planner