News Archive:

June 2013

Cadillac signs on to Hill Holliday ad firm Behind the Cadillac Review and Interpublic’s New Agency ‘Rogue’ Hill Holliday’s CEO Goes from Receptionist to Boss

May 2013

The Incredible Story Of This Woman’s Meteoric Rise From Receptionist To CEO TripAdvisor Hires Shops for Its First Offline Campaign Hill Holliday’s New CEO Discusses Influences Hill Holliday Names Karen Kaplan CEO Mike Sheehan Makes His Mark at Hill Holliday NH Girl, 17, Wins Programming Contest 17-Year Old Develops a Way to Keep the Endings of Your Favorite TV Shows a Secret Why the NewFronts Shouldn’t Mimic the Upfronts Hill Holliday Creates Bombing Relief Fund in 7 Hours Team Effort on One Fund Boston

April 2013

Murray State Basketball a Source of Pride Q&A: The (Real) State of Social TV Right Now Ad of the Day: Bank of America Bank Of America Debuted A Beautiful New Commercial What’s the Future of TV? Find Out at Hill Holliday’s TVnextHack Bank of America Tries Humble Approach in New Campaign

March 2013

Partnership at Drugfree.org Collaborates with Hill Holliday 2013 O’Toole Award Winners Announced Hill Holliday Names Stockwell Chief Media Officer Hill Holliday ads pitch new Merrell line of outdoor workout shoes The State of TV’s Twitter Backchannel How Spreadability Changes How We Think about Advertising Hill Holliday Wins Capella University’s Biz

February 2013

Grace Under Pressure

January 2013

How businesses will use Twitter’s Vine Nonprofit’s goal: Make Boston happier A Light Touch Draws New Donors to Suicide-Prevention Charity Facebook Graph Search - a Reason to Be More Authentic Lance Jensen’s Automotive Work Honored at One Show The 20 Most Viral Superbowl Ads VH1 Unveils Revamped Brand Identity Best and Worst ads of 2012 from Boston agencies Full Service Agency of the Year Hill Holliday Spreads Hub Happiness One Random Act of Kindness at a Time Hill Holliday, Dunkin’ Donuts Coffee Customizer

December 2012

Hill Holliday Spreads Happiness Samaritans Making A Difference Samaritans Help Boston Put on a Happy Face Effort to Fight Suicide Focuses on ‘the Help and the Hope’ The Celebrity Voice-Over Game

November 2012

Tiësto Joins With (RED) In The Fight Against AIDS Students pitch on-the-spot marketing plans Take 5 From Digiday Video Collaborate With A Stranger to Make Sweet Music in Harvard Pilgrim Installation Top Places to Work: Hill Holliday

October 2012

MLB Work Named in Communication Arts Annual What has Facebook Done for You Lately? Blippar Wows During Live Pitch Event at FutureM, Banks Dunkin’ Business The Afterlife Of A TV Episode: It’s Complicated This Week in Business: Branding Election 2012 Hill Holliday Takes Best in Show at Hatch Awards Startups Pitch Dunkin’ Donuts at FutureM Harvard Pilgrim Health Care: Boston Subway Installation Hill Holliday’s Tim Cawley Digs Deep Into the Creative Process Meet the 30 Most Powerful Women in Advertising The Beauty of Collaboration

September 2012

Candidates Could Squeeze Out Commercial Advertisers 100 Most Influential Women in Advertising Where Does TV Go From Here? Partesotti Heads to Hill Holliday Why TV is Going Social

August 2012

The Rules of Social Media Q&A With Dunkin’s John Costello: ROI Comes First Taking Responsibility Humans: Behind the Scenes

July 2012

Chili’s touts lunch menu in new videos The Pulse on Lost Remote Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign Local advertisers join rush to run Olympic campaigns Olympics Offer Madison Ave. Another Opening, Another Show Media Plan of the Year: Liberty Mutual 4-peat: Adweek’s Media Plan of the Year: Dunkin’ Donuts Let the Ad Games Begin Mobile Bridges Gap Pro Bono Work is Good for Your Employees

June 2012

Why I Create Content Branded Content Makes Mark At L.A. Film Festival Bully Boy ties social media to mobile From Nothing, Something When It Comes to Ads in Games, These Guys Aren’t Playing Around Mobile threads together stories.. BostInno Approved: What To Do This Week 6/11/12 Whiskey Brand Reveals Secret Event Location Stars pledge allegiance in new All-Star Game campaign Yes, You’re Smart, but What About Your Topspin? (RED) Dries the Tears in Latest Ad from Hill Holliday MediaMath, DMA Push To Institutionalize Digital Marketing

May 2012

Mad Men’s Mixed Blessing for Marketers Boston Firm on the Rise New (RED) ad from Hill Holliday ‘What Did I Miss?’: TV Attention Suffers A Big Hit From Second Screens Jumptap and PlaceIQ Bring Hyper-Local Mobile Targeting to Leading Retailer How the MLB Fan Cave Became the League’s Social Strategy Study: Do Smart Phones Distract from TV? Ad shop Hill Holliday runs on… Random iPhone App of the week: Dunkin’ Donuts First Ever #BostonContent Event Pigheaded Demopublicans Dunkin’ Donuts teams up with Sony Pictures Bank of America picks Hill Holliday as key advertising agency Friday Forum Series: Lance Jensen Online Video Ad Summit Speakers Privacy and the Mobile Landscape 5 Creativity Boosters…

April 2012

IPG Posts Uptick, Growth Led By Asia-Pacific Bully Boy Distillers Launches a Scavenger Hunt The Ad Game Dunkin’ Donuts concocts social media buzz via interactive mobile campaign Oxfam America: Food Fight Oxfam Releases Satirical Video in Food Aid Reform Push Assessing Content’s Central Role In Brand Marketing Merrell, Outdoor-Apparel Maker, Hires HiIl Holliday Digital Marketing Terms for Dummies: Social TV John Hancock: Fenway Park Billboard John Hancock Promises ‘You Are Not Alone’ NBCU Gathers Who’s Who in Social TV

March 2012

Hill Holliday Partners For Audience Ad of the Day: John Hancock Mad Men Then & Now The Future of Social TV: Behind the Music Inside Newsweek’s Mad Men Issue New Opening Day MLB Spots Hill Holliday Goes Minimal Behind the Music Dunkin’ Gets the Mad Men Treatment After ‘Mad Men’ Drought, Hoping to Slake a Thirst Tina Brown: The Mad Men Issue New Liberty Mutual ad gives special effects a workout Thumbs up for mobile hitchhiking game’s prospects Social TV - Teaching an Old Medium New Tricks Hill Holliday names Project Beacon partners Hill Holliday Selects 12 Startups as Part of Beacon Program

February 2012

TV’s Future Explored at Hill Holliday Event Social Network Discussions Drive TV Tune-in and Loyalty, TVGuide.com Research Says TV gets social, thanks to web ChoiceStream Launches CRUNCH Video Content at the Beginning of the Future Social TV Book Now Available The Race for the Second Screen Crazy Mom and Silent Dad Return Breaking Down the Top Superbowl Commercials Superbowl Action Moves Beyond TV Screen Boston ad biz Super Bowl drought continues Hill Holliday Announces Lineup for TVnext 2012

January 2012

Hill Holliday’s Karen Kaplan will chair the Greater Boston Chamber of Commerce How Two ‘Cave’ Men Brought Major League Baseball Into the Social Media Age Full Service Agency: Hill Holliday Medialets Launches Private Marketplace to Transform Mobile Ad Buying All Eyes on Social TV Cigna: New Year’s Non-Resolution

December 2011

Cigna Says Forget New Year’s Resolutions 2011 a banner year for Boston ad agencies The Future of Digital Advertising: Math + Magic A Digital Creative Revolution Will Ignite in 2012 Search for cast of new-look Fan Cave begins Even More Thankful Post- Thanksgiving Google and TV: Playing to Win

November 2011

Media All-Stars: Cindy Stockwell & Adam Cahill Inside the ‘Social TV’ book, now available for pre-order Inspiration & Insight From Hill Holliday Creative Director Media Maven Hill Holliday Named Media Agency of the Year: Full Service Agency Hill Holliday Announces Content Conference Top Places to Work Does Klout Count?

October 2011

Hill Holliday’s Riche Zamor on the Facebook Like Bubble Hill Holliday Wins Oxfam America Account MLB’s Fan Cave Takes Stock of First Year News From the Advertising Industry Bold Commercials and Flavors Aim to Spice Up Chili’s Brand

September 2011

MLB Fan Cave Wins OMMA Is An Online GRP Needed For Online Video Advertising? Go You: Cigna Promotes ‘One of a Kind’ Health Insurance Coverage Cigna’s New Campaign Hill Holliday Launches Beacon: A New Program Aimed at Bringing Brands & Startups Together Consumers Approved of Many 9/11 Spots Hill Holliday CEO Criticizes Anheuser-Bush 9/11 Spot Dunkin’ Donuts Brews Up Sponsorship with ESPN Social media advice for job-seekers, from CEOs, HR execs & recruiters Hill Holliday to Host “The Pitch”

August 2011

Social TV Book: An Interview with IntoNow’s Adam Cahan Hill Holliday’s Shetty on Branding on the Internet Best Places to Work Massachusetts’ digital domination: It’s closer than you think Dunkin’ Donuts Opens Shop in Sims’ Universe Cleaning up Crime in Boston Pan Am Brands ready for prime-time takeoff Why Some Advertising Agencies Aren’t Buying ‘The Pitch’

July 2011

Adweek - Media Plan of the Year How Brands Can Win By Respecting Your Online Privacy Texting Tips Help Police Solve Homicides Digital Media 3.0 Baseball Fan’s Dream is Two Guys’ Job

June 2011

Hill Holliday Promotes Two Key Account Leaders Out to Launch Dunkin Donuts And Captain America – Could This Be The Greatest Movie Tie In TV Ad Of All Time? Hill Holliday Expands Shetty’s Role Bruins Crooner Wows Hill Holliday Mike Sheehan on the Bruins’ Marketing Power Baba Shetty Accepts Webby for Responsibility Project Hill Holliday Discusses New Platform Media Practice For Digital Prepare for TV Chaos

May 2011

CMO Strategy 7 Ways Ad Agency Pros Stay on Top of Social Media Trends Adam Cahill on “The Agency as VC” Catching up with Lance Jensen Liberty Mutual Celebrates Freedom Riders Big Papi’s New York State of Mind Social TV Hiring of College Graduates Up Social Media Increasingly Important to Ad Houses Sox stars make pitch for Dunkin’ MLB Looks Beyond Baseball to Reel in New Audiences Online Adam Cahill on sponsored content The Royal Wedding - from the Fan Cave

April 2011

An Epic Campaign Can Change Your Career Great Wolf Resorts Selects Hill Holliday Digital Advertising Growth Outpacing Traditional Mediums Liberty Mutual’s Paul Alexander Reviews Responsibility Project Merrill Lynch Evolves Brand Platform Live from Hill Holliday Cigna Taps Hill Holliday How Social Media Is Making TV Better

March 2011

Brian Wilson’s Epic Beard In Bid for Young Viewers, Baseball Ads Swap Action for Funny Videos MLB launches the Fan Cave MLB Pays ‘Cave’ Man to Watch Every Game Connors To Be Inducted Into Advertising Hall of Fame Starting Up in Hard Times Liberty Mutual: Anthem 3 Getting Social Now! Liberty Mutual Insures Ad Panel Victory Liberty Mutual Most Effective Auto Insurance Advertiser In Last Year Until the Final Four, There Will Be Ads Galore

January 2011

Hill Holliday to Host Summit Exploring New Era of Television

December 2010

Modernista Founder Lance Jensen Heads to Hill Holliday

November 2010

Hill Holliday Wins Supercuts Media Business Hill Holliday Awarded Supercuts Media AOR Busines The Best Perks At the Top Places to Work Truth in Advertising The New Faces of Social Media

October 2010

Liberty Mutual Launches Apple iAd Campaign Committing to Acts of Kindness on the Go The Future of Advertising: How Technology Is Transforming Consumer Engagement Media All-Stars 2010 The Mad Men Factor Hill Holliday Named Major League Baseball Agency of Record MLB Hires Hill Holliday for Creative, Media FutureM Confirms Boston is the Epicenter of ‘What’s Next in Marketing’

September 2010

Building a Creative Organization

July 2010

Boston Police Launch Ice Cream Truck Initiative Boston Police Department debuts cool new idea for kids Hub Police Hope to Build Community Relations With Operation Hoodsie Cup Boston Police Launch “Operation Hoodsie Cup” Have A Hoodsie, Stop Crime The City of Boston and the Boston Police Department Launch “Operation Hoodsie Cup” Offering Sweet Re Five Things ‘Jersey Shore’ Taught My Agency About Social Media Danny Glover Directs, Stars In Short Film “Second Line” For The Responsibility Project Bank of America debuting TV spot during All-Star game Bank of America Will Keep All-Star Game Viewers in Stitches

June 2010

Top Five Social Media Marketing Mistakes Never Mind a Loaf of Bread and a Jug of Wine, Times Square Gets Doughnuts and Coffee Why Banner Ads Aren’t More Lovable

May 2010

Hill Holliday adds execs to digital team Hill Holliday’s digital practice makes key hires Hill Holliday Makes Two Senior-level Strategic Hires to Support Strong Growth in Digital Practice If Consumer Is Your Agency, It’s Time for a Review Google’s Next Challenge: Display Ads Bank of America’s US Trust Launches Advertising Campaign

April 2010

Hill Holliday Healthcare Group Apple to Charge $1M for iAd Packages; Launch Advertisers to Pay $10M Apple to Charge a Premium to Put Ads in Mobile Apps Top U.S. Advertising Agencies Liberty Mutual Re-launches Responsibility Project Website Apple iAd Team Visits Hill Holliday Agency, Shares Details The Biggest Winners: Companies Find Healthier Employees Drive Premium Relief Time is Now for Boston Firms’ Interactive iPad Ads Liberty Mutual Embraces iPad Liberty Mutual Ads Set for Time’s iPad Edition Liberty Mutual Announces Interactive Advertising in Time Magazine’s History-making Debut iPad Issue

March 2010

Boston Business Journal: Hill Holliday hires chief strategy officer Hill Holliday Taps Herbert as Chief Strategy Officer I, A Bee: Agencies Must Reinvent

February 2010

NYT: Campaigns Big Enough to Open With Olympics AdExchanger: Avoiding the Sophomore Slump

January 2010

The Boston Globe: You Have Your Foot in The Door. How to Keep it There

November 2009

The Boston Globe: Charting The Course for Better Times The Boston Globe: The Globe 100’s Top Places to Work

October 2009

The Boston Globe: Al Truism in Prime Time Brandweek: A Year After Implosion, Merrill’s Bull Is Back

September 2009

The Boston Globe: Hill Holliday Integrates Production Capabilities Businesswire: Hill Holliday Creates Integrated Production & Technology Group to Deliver Unrivaled La

July 2009

The Boston Globe: Product Ad’s Gain More Screen Time

June 2009

ABC News: Top 7 Smart Phone Applications to Make Your Life Easier The Boston Globe: Dunkin’ Donuts Unveils 99 Cent Breakfast

April 2009

Forbes: Beyond The Recession: What Will Consumers Want

March 2009

The New York Times: An Insurer’s Family Drama The New York Times: For a Shoe Brand, a Choice, Not an Echo

February 2009

Adweek: Eric Zeitoun’s Peer Review: Yes You Kin

January 2009

BusinessWeek: Analysis: Mike Sheehan on Taking Over The New York Times: Wishin’ and Hopin’ (and Dunkin’)