The restaurant category isn’t hurting for options. Over 4,000 new restaurants opened in 2012 alone. So how’ve we been able to help Chili’s thrive in such an oversaturated and hypercompetitive marketplace? By showcasing the very things that make this brand so beloved by millions of passionate fans.

Whether it’s through the stories and meals they share at restaurant tables, user- generated jingles, or lunchtime wisdom delivered by a witty brown paper bag, we’ve been working with Chili’s for six years now helping distinguish them as the place where “More Life Happens.”

Table 19

TV :30

Bag The Bagged Lunch

Online Video

Innovation Kitchen

TV :15


In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.