Casual dining is a crowded space. And as tastes are changing, so is Chili’s. In our latest work for this beloved brand, we’re giving a fresh perspective on what casual dining can be. That means highlighting fresher ingredients, exciting new menu options, redone restaurants and even a new way to pay.
Chili’s customers are changing too. They care more about what goes into their food. It’s no longer just a meal — it’s an experience. So we cooked up a new campaign celebrating all that’s new and exciting and different. It’s a new day at Chili’s, where Fresh is Happening Now.