Casual dining is a crowded space. And as tastes are changing, so is Chili’s. In our latest work for this beloved brand, we’re giving a fresh perspective on what casual dining can be. That means highlighting fresher ingredients, exciting new menu options, redone restaurants and even a new way to pay.

Chili’s customers are changing too. They care more about what goes into their food. It’s no longer just a meal — it’s an experience. So we cooked up a new campaign celebrating all that’s new and exciting and different. It’s a new day at Chili’s, where Fresh is Happening Now.

Craft Burgers

TV :15

1968

In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.