The healthcare industry is facing considerable challenges right now. Not the least of which is the public perception that all providers are equally impersonal and treat policyholders like numbers.

Cigna however, is a true exception to that belief. They see, and treat, their members and employees as unique individuals. So in keeping with their corporate philosophy that “nothing is healthier than being your true self,” we created the “GO YOU” campaign in 2011 – a fully-integrated, multi-channel initiative designed to inspire, motivate and celebrate individuality and promote self-esteem. Now in its third year, this campaign has helped gain Cigna over 367,000 Facebook fans, and higher social engagement than any other company in this category.


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In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.