While other insurance companies rely on animated critters and celebrity spokespeople to get their message out, we’ve spent the past eight years helping Liberty Mutual become synonymous with personal accountability. Despite being outspent 8-to-1 by competitors, our “Responsibility. What’s your policy?’ campaign has resonated with consumers and LM employees alike, earning countless industry awards and acclaim in both the personal and commercial insurance categories.

In addition to iconic broadcast and digital work, we also created “The Responsibility Project,” a branded content platform that’s drawn over 40 million unique visitors to date, as well as the “Liberty Mutual Coach of the Year” program which has been celebrating the role of character and values both on and off the field since 2006.

Missteps

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