BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
Every Monday, we recreated the best play of the first half with Dunkin’ products in our Vine studio. And it’s turned out to be something that people not only loved, but looked forward to. The program garnered attention, won a Clio, and took home an Adweek Media Plan of the Year.
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