Hill Holliday plays an instrumental role as consumer AOR for Johnson & Johnson’s INVOKANA therapy, a novel type 2 diabetes oral medication that in just two years in-market has grown to blockbuster status. Anchoring the consumer offering of “Wx” – IPG’s integrated team of agencies including professional, multicultural, and analytics, Hill Holliday’s ability to drive consumer demand for INVOKANA has helped countless patients better manage their condition. It's also earned our agency Johnson & Johnson’s coveted Burke Award for the company’s best integrated marketing campaign in the world.

  • +120% sales YOY
  • #1 most-prescribed brand
  • #1 most-requested brand

Johnson & Johnson Work