Client

LG

Problem

How could LG launch its new TWIN Wash?

Executions

Experiential, OOH, Social, TV

LG’s new TWIN Wash™ is the only washing machine available that has two completely separate washing units — so you can do two loads of laundry at the same time. 

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Traditionally, delicates and regulars can’t be washed together. Now, for the first time ever, they can be. The story of these rival clothing gangs comes to life in our new campaign for the LG TWIN Wash™ in technically innovative TV content and a companion theatrical performance on Broadway. We kicked off the campaign with a larger-than-life version of our clothing battle using 16-foot-tall clothing puppets. The launch event featured six performances in Times Square starring LG’s newest laundry innovation, with the help of world-class puppeteers, performers, and top Broadway choreographer Joshua Bergasse, best known for his Emmy Award-winning work on the NBC show “Smash” and his Tony Award-nominated work on Broadway’s “On the Town.”

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