While other insurance companies rely on animated critters and celebrity spokespeople to get their message out, we’ve spent the past eight years helping Liberty Mutual become synonymous with personal accountability. Despite being outspent 8-to-1 by competitors, our “Responsibility. What’s your policy?’ campaign has resonated with consumers and LM employees alike, earning countless industry awards and acclaim in both the personal and commercial insurance categories.

In addition to iconic broadcast and digital work, we also created “The Responsibility Project,” a branded content platform that’s drawn over 40 million unique visitors to date, as well as the “Liberty Mutual Coach of the Year” program which has been celebrating the role of character and values both on and off the field since 2006.

Missteps

TV :60

TV Spots & Content

Out of Home

1968

In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.