To help the great American pastime keep up with the times, and attract a new generation of fans, we created our award-winning “Always Epic” platform for built around a first-of-its-kind “Fan Cave” – a fan-engagement platform/social-media hub manned by two “Cave Dwellers” who watched every single ballgame of the season in full view of the public.

The results exceeded our wildest hopes. Over 200 online videos (and counting), featuring MLB players and celebrities that generated millions of views. Over 1.4 million “likes” on Facebook, 280K+ Twitter followers, 1 billion+ media impressions to date, and a much-coveted Cannes Lion award.

MLB Fan Cave


Chase Utley Responds to Mac's Letter

TV Spots


In 1968, Jay Hill, Alan Holliday, Jack Connors and Steve Cosmopulos founded an agency in Boston based on the principle that creativity could drive business. Forty five years later, we're still operating on that very same premise, albeit with a few more people. Today, there are more than 900 of us who work at Hill Holliday. Together, we are the 13th largest ad agency in the United States. It's very nice to meet you.