Client

Necco

Problem

How could the Valentine's Day classic Sweethearts celebrate its 150th year?

Execution

Digital

2016 is a big year for Sweethearts Candies – they are turning 150 years old. As it turns out, 2016 isn’t just a milestone for Sweethearts, it’s also one for love too: 2016 marks the first Valentine’s Day where everyone can legally celebrate love. These stars aligning became the inspiration for our campaign.

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The 55th Valentine

To help us celebrate, we asked people to visit our microsite https://shareyoursweetstory.com/ and share their favorite sweet stories for a chance to win a cash prize. To promote the contest, we searched for romantic and compelling Valentine’s Day stories – and selected one for a short film celebrating love.

Jack Evans, 85, and George Harris, 82, met in 1961, and in 2016 they will spend their 55th Valentine’s Day together – and it will be the first time they will be able to celebrate as a legally married couple. They were married on June 26, 2015 in Dallas, the very first of 170 same-sex couples married in Dallas County.

Computer Monitor
  • 12% rise in sales

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