Client

Robert Half

Problem

How can Robert Half drive emotional connection and engagement among companies and professionals?

Executions

Digital, Employee Communications, Social, Video

The truth is, when it comes to work, everyone wants to be happy and fulfilled. Workplace happiness is about far more than where we work; it’s about finding the right fit.

To cast a light on the positive outcomes of employee happiness, Robert Half, the world’s leading professional staffing services firm, partnered with Hill Holliday to launch a new master brand platform.

Screen Shot 2016 12 02 At 2 51 55 Pm

The brand platform, entitled “It’s Time We All Work Happy,” was rolled out to hiring managers, job candidates, and Robert Half employees through digital and social channels. The brand platform takes a lighthearted look at placing candidates in the right positions so that they feel energized and fulfilled on the job every day. Rather than focusing on happiness itself, the platform focuses on the very things that influence employee happiness, including employee empowerment, employee appreciation, meaningful work, respect, and positive relationships.

Key elements of the brand launch included “Chairs” — a 30-second spot and long-form brand video content that showcased how happy employees boost productivity, better satisfy customer needs, and have a real impact on the bottom line of business.

Related Work