Associate Media Buyer - Platform

Platform Media Group Overview:

The rise of technology platforms has given way to programmatic, data-driven media buying. Hill Holliday has built out a team dedicated to this programmatic approach whose expertise spans search, social, display, mobile and video. The role of this team is to understand the landscape of technology platforms, how to use them, and then successfully apply them to the strategy and execution of client programs.

Hill Holliday is seeking an Associate Media Buyer - Platform with exceptional analytical and data driven skills to become an expert in platform offerings and how to best utilize the technology to drive business results. This role is critical to success of the campaigns and will work closely with the Media planning and Account teams to ensure success.

As an Associate Media Buyer – Platform, you will be responsible for:

• Becoming resident expert in the various platform technologies utilized by Hill Holliday across disciplines (search, social, Marketplace and traditional programmatic technologies)
• Monitoring and managing performance on a day to day basis 
• Partnering with strategists to understand the client’s marketing goals and nuances
• Assisting in the design and implementation of tactics that deliver against client goals across search, social and display 
• Understanding strategies, tools, and data that can be leveraged to make campaigns more successful
• Performing QAs and assist in weekly reporting to ensure accuracy of data and constant optimizations
• Handle daily campaign maintenance including bid strategies, performance tracking and pacing reports
• Developing an understanding of third-party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys
• Becoming an expert in both DCM and DBM and be able to traffic across platforms
• Helping to monitor and optimize to campaign health benchmarks
• Contributing to weekly, monthly, and annual client insights and strategy reports
• Maintaining current knowledge of growth and changes in the marketplace

Valued Behaviors:

Leadership

• Individual contributor, motivated and self-driven.
• Curious and open minded.
• Strong written and verbal communication skills.

Collaboration

• An actively positive and collaborative team player.
• Asks questions and seeks out people to learn from.
• Enjoys working with different people who bring new ideas to the table.

Accountability for Results

• Takes ownership of deliverables and understands the importance of meeting deadlines.
• Resourceful in figuring out how to get projects and tasks done.
• Customer service oriented.

Requirements:

• 0 - 2 years’ experience in media
• Fluent in MS Excel usage
• Familiar with digital marketing and social media