Associate Media Director / Media Director - Search

The rise of technology platforms has given way to programmatic, data-driven media buying. Hill Holliday & Trilia Media have built out a team dedicated to this programmatic approach whose expertise spans search, social, display, mobile and video.  The role of this team is to understand the landscape of technology platforms, how to use them, and then successfully apply them to the strategy and execution of client programs.

Trilia Media is seeking an AMD to join the Platform team to oversee the strategy, self-service operations and yield optimization of client programs specifically for Paid Search.  In this critical role, the AMD will manage a portfolio of campaigns across multiple client accounts working with Clients, Account, Media, and Creative teams, as well as with our platform technology partners.  This person should not only have extensive experience managing paid search with proven results but strong leadership and analytical skills as they will be responsible for overseeing a team of buyers. They should also have strong problem-solving skills in dealing with new challenges as they arise.  The ideal candidate for this role has a passion for the search space and entrepreneurship – is a self-directed, self-starter, and an out-of-the-box thinker.

As an Associate Media Director - Platform: Search, you will be responsible for:

• Leading Search strategy and execution for top clients 
• Responsible for the success and executional excellence of our search programs across client businesses
• Designing and implementing best-in-class search programs rooted in digital technologies and client category best practices 
• Operation of digital media buying technologies as it relates to Paid Search platforms (Including but not limited to: AdWords, Bing, Bid Management Platforms, SEMrush, Search Engine Land, SA360, etc.)
• Developing strong relationships with Search platform technology companies, seeking out new opportunities that could augment client initiatives
• Partnering with the analytics team to create and optimize audience bidding strategies intent level and segmentation
• Being the trusted advisor to the Strategic Planning team relative to search
• Managing a team of 5-7 Platform Search Specialists & Assistants
• Partnering with cross functional teams to ensure adherence to best practices, timelines and business objectives for the client to drive a successful campaign in market 
• Providing strategic input and feedback to campaign design once set-up by the Platform Search Specialists, including suggestions for new or different use of the platform
• Guiding advanced optimization strategy to push the boundaries for current campaigns in markets and align with the client’s business goals 
• Contributing to improvements in processes, both technical and business
• Maintaining a current knowledge of the evolution, growth and changes in the marketplace
• Crafting and sharing thoughtful POVs on Paid Search

Valued Behaviors:

Leadership

• Ability to manage multiple, diverse team members and support them in their goal development
• Encourages and facilitates learning and growth of others
• Takes accountability and drives the team to do their best work
• Ability to showcase gravitas and credibility during a presentation
• Ability to manage up, down and across
• Can lead on-boarding, training and development for junior team members and other teams
• Can lead meetings with confidence, diplomacy and conviction

Collaboration

• Key driver in ensuring cross department and team collaboration
• Can flex between managing the team, and being a collaborative member of the team
• Strive to positively influence peer group and cross functional team members
• Creates opportunities for junior team members to get involved in projects, events and offerings that will help them stretch and grow

Accountability for Results

• Understands complete scope and team responsibilities and manages hours and resources to get work done
• Experience developing and communicating innovative strategies in how the team meets goals and delivers work
• Ensures team members take accountability for on-time and on budget quality execution
• Ability to provide leadership to the team and is a responsible steward of deliverables

Desired Experience: 

• 5 - 8 years of search practice and management experience; marketing or advertising experience desired 
• Advanced understanding of the digital advertising ecosystem including programmatic channels
• Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
• Fluent in MS Excel and PowerPoint usage
• Fluent in Search buying platform technologies including Google and Microsoft
• Polished presence and presentations skills