Platform Media Group Overview

The rise of technology platforms has given way to programmatic, data-driven media buying. Hill Holliday & Trilia Media has built out a team dedicated to this programmatic approach whose expertise spans search, social, display, mobile and video.  The role of this team is to understand the landscape of technology platforms, how to use them, and then successfully apply them to the strategy and execution of client programs.

Trilia Media is seeking a Platform Media Strategist with exceptional analytical and data driven skills to become an expert in platform offerings and how to best utilize the technology to drive business results.  The Strategist should also have foundational understanding of media landscape and background on deploying media strategies & tactics towards an overall campaign objective.  The Strategist’s role will be critical throughout the campaign planning cycle, collaborating across internal teams to help develop channel roles, evaluate partners & new tech, provide strategic recommendations, steward media plans and curate meaningful insights based on campaign reporting in an overall effort to drive campaign success.

Responsibilities

Skills:

Desired Experience: