Faith Previtera leads the Content Strategy team within the Strategy Department, overseeing brand journalism, editorial strategy, influencers and social media. Starting her career in PR and media relations for brands including Microsoft, Sonos, The Bill & Melinda Gates Foundation and more, she is relentlessly obsessed with a story-first mindset, and connecting brands to the people that matter through powerful narratives. She brings more than 12 years of experience, ranging from launching tech startups to global public relations, with nearly 6 years at Hill Holliday where she’s worked across financial services, health insurance, technology and health care.