Scottish born, and trained in London, Lesley has been Hill Holliday’s Chief Strategy Officer for the last 4 years. Lesley is an HH Boomerang — she was Chief Strategy Officer at Hill Holliday from 2004 to 2010, where she successfully led departments in Boston and New York. Since her return, Lesley has played a key role in attracting notable new business wins including Optum, Party City, Boar’s Head, Simple Mobile, and Frontier Communications.
Over the last several years, Lesley has been focused on a multidisciplinary approach to consumer-centric strategic planning, to optimize the understanding of customer mindset, attitudes, and behaviors. This approach, centered around customer journey mapping, brings together often disparate elements of the customer and brand experience, resulting in deeper human insight, better business analytics, and significantly stronger and more effective creative and channel planning. In order to achieve this, Lesley’s reports include Data and Analytics and Business Intelligence, as well as Strategic Planning.