Max started off as a <history> major at Lehigh University, but soon discovered a second passion for </coding>. Replacing his textbooks with blogs and tutorials, he was determined to understand how all his favorite websites and apps were made. Today, as a self-taught developer, Max works as a Creative Technologist and has excelled in a position that allows him to think both creatively and technically—a deadly combination. Max has worked on projects for Bounce: IdeaPaint, Trilia Media, and Necco; concepted innovative digital campaigns for new business; and hosted the Hackathon at Hill Holliday’s 2015 TVNext event. By blurring the lines between traditional creative and technology-driven executions, Max has not only amplified the digital work at Hill Holliday, but has helped change the way the agency thinks about creative.