Rowena is a Group Planning Director for Hill Holliday’s healthcare team. A worldly presence at Hill Holliday whose résumé includes work in New York, London, and Sydney, Rowena brings a rich background in media planning and strategy to her current role. Her long-standing interest in consumer insights, behavior, and attitudes across a host of complex categories has led her into the homes of aging California business leaders and young Ohio farming families alike. And it’s translated into powerfully enduring brand strategies for such clients as Bank of America, Cigna, Fidelity, CVS Pharmacy, and Harvard Pilgrim Health Care.

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