A worldly presence at Hill Holliday whose résumé includes working in New York, London, and Sydney, Rowena brings a rich background in media planning and strategy to her current role as group planning director. Her long-standing interest in consumer insights, behavior, and attitudes across a host of complex categories has led her into the homes of aging California business leaders and young Ohio farming families alike. And it’s translated into powerfully enduring brand strategies for such clients as Bank of America, Cigna, Fidelity Investments, CVS Pharmacy, and Harvard Pilgrim Health Care.