Dave Bolger Joins Trilia Media
Media Veteran Dave Bolger Joins Trilia Media as Director of Integrated Planning
October 17, 2016 (BOSTON, MA)
Dave Bolger has joined the media agency Trilia as EVP, Director of Integrated Planning, effective immediately, it was announced today by Cindy Stockwell, president of Trilia. In his new role, Bolger will oversee the integrated planning team, working with all Trilia clients.
The move marks a return for Bolger, who was SVP, Group Media Director at Hill Holliday several years ago.
Most recently Bolger was Managing Director, OMD Los Angeles, where he led all aspects of the Activision Blizzard business, overseeing the strategic development and execution of the media plan that resulted in the biggest entertainment launch of 2015 (Call of Duty: Black Ops III). He also led the winning pitch for the Ancestry.com business, later leading that account.
“I am personally thrilled to have Dave back in the Trilia family,” said Stockwell. “He excels at collaborating across teams to create first-to-market ideas that engage consumers while also driving client success. He’s a natural leader and innovative thinker, and he will be instrumental in continuing Trilia's growth trajectory.”
Bolger’s wide range of client experience includes leading media strategy for brands such as Activision, Ancestry.com, Dunkin' Donuts, Cigna, and Major League Baseball. While at MediaCom New York, he formed the agency’s first fully integrated communications planning team. He has also served as Communications Planning Director on Volkswagen and was part of the Dyson Vacuums launch in the U.S.
Bolger’s work has been widely recognized in the industry for both creativity and effectiveness; awards include multiple Media Plan of the Year honors, OMMA awards, and a global gold at the MMA Smarties. In 2014, he was selected by the Ad Club as a Media All Star for "bringing breakthrough digital thinking to previously very traditional clients."
"I'm extremely happy to be a part of Trilia Media and to be back in the Hill Holliday family,” said Bolger.