Client

Bank of America

Problem

How could Bank of America create Red Sox-specific content that resonates with fans league-wide.

Executions

Digital, Social, TV

The Boston Red Sox made a splash this off-season by trading for one of the top pitchers in baseball, Chris Sale. 

To help introduce Sale to Boston fans, Bank of America, the official bank of the Red Sox, called upon the help of teammates David Price and Steven Wright to surprise local fans with free ice cream – but not before having some fun.


Watch "It's On Sale"

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