Bank of America


How do you help a financial institution during a collapsing economy, in the face of fierce competition?


Branding, Digital, OOH, Print, Radio, Social, TV

We had to turn Bank of America’s greatest weakness — being big and impersonal — into its greatest strength, by showing the power of every connection.

Using multiple divisions to help make customers’ lives better, we demonstrated our role with empathy and humanity, we saw our customers at eye level, and we told stories of how we are working to make life better when you connect with us. In other words, “Life’s better when we’re connected.”

Our “Life’s better when we’re connected” platform proved this through all brand touchpoints — from employee and customer relations, mobile banking technology and broadcast, to digital expression, PR and in-branch designs.  

Life 1
  • 47% rise in stock price
  • 31% increase in brand favorability
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