Client

Bank of America

Problem

How could we build awareness for Bank of America’s Business Advantage program during National Small Business week?

Executions

Digital, Social, Video

The world, and the Internet, is filled with more negativity than ever. But a little positivity goes a long way – particularly for a small business.  

One study found that positive online reviews result in an 18% increase in sales for a business, with customers spending up to 31% more when they visit.

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Watch: "Post Some Love"

In celebration of National Small Business Week, we built on the support that Bank of America Business Advantage already provides, creating a month-long campaign encouraging customers to support small businesses in their own way — driving them to go online and leave a positive review for their favorite local business in order to “post some love.”

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