Bank of America


How could Bank of America celebrate National Women’s Small Business Month in a bold, modern way?


Digital, OOH, Social

Everyone wants to see their name in lights.

Bank of America Business Advantage wanted to celebrate National Women’s Small Business Month. To honor current female entrepreneurs and encourage other small-business owners to follow their dreams, we created the manifesto “You’re Gonna Know Me.” Influenced by the Jenny Holzer’s 42nd Street marquee installations and the relentless spirit of the movie Fame, we turned Bank of America’s Times Square billboard into a modern-day marquee.

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You're Gonna Know Me :60

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