How could Chili's give a fresh perspective to casual dining?


Branding, Digital, Social, TV

Casual dining is a crowded space. And as tastes are changing, so is Chili’s. In our latest work for this beloved brand, we’re giving a fresh perspective on what casual dining can be. 

That means highlighting fresher ingredients, exciting new menu options, redone restaurants, and even a new way to pay.

View all work from Chili's »

Chili’s customers are changing too. They care more about what goes into their food. It’s no longer just a meal – it’s an experience. So we cooked up a new campaign celebrating all that’s new and exciting and different. It’s a new day at Chili’s, where Fresh Is Happening Now.

  • 4.4% increase in sales
  • 2.1% rise in traffic

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