Frontier is a fully-integrated piece of business, where the agency re-thought the entire omni-channel marketing approach for a brand struggling for share in the internet service category. Through primary customer and internal stakeholder research, we determined something was lacking in the overwhelming category that is internet and cable: a guide.
We built a break-through brand platform: In the maze that is internet service, Frontier will be your guide. We’ll make it easier and simpler for you to understand your options and what you need to fit your life. Our creative concept centered around the Balladeer, a friend singing fun songs to show confused customers that internet service doesn’t have to be so difficult, and tell them, “don’t go it alone.” We created a fully integrated campaign featuring TV, Radio, Social, DM, and more.