Client

Intra-Cellular

Problem

How do we introduce Intra-Cellular Therapies and their strong corporate mission to the broader mental health community?

Executions

Digital, TV, Video

With this campaign, we highlight the important people in “Our Circle” to introduce the world to Intra-Cellular Therapies (ITCI). 

Led by award-winning science, ITCI is a small, highly focused biopharmaceutical company dedicated to supporting and transforming the lives of people impacted by mental illness. This is our circle. And with their help,  ITCI is working to change expectations of what is possible. Together we’re changing mental illness to mental wellness.

Our Circle

Screen Shot 2022 04 08 At 3 59 47 Pm