You know you’ve designed a good virtual-reality experience when people emerge with knees trembling and mouths smiling.
At Sundance 2015, we helped Merrell create #TrailScape – an immersive journey that transported people to a virtual Merrell base camp in the mountains.
They balanced along rock ledges and traversed a suspension bridge between peaks, inspiring them to connect with the awe of the outdoors. #TrailScape was the first commercial in-motion Oculus Rift experience that allowed the user to explore freely while wearing a headset equipped with motion-capture technology. It’s been nominated for several awards, including One Show and the ADC.
Most successful Merrell shoe launch to date
45% lift in consideration among target
900% increase in social conversation around Merrell
4000incremental pairs of shoes purchased on Merrell.com