Client

Problem

How do you bring these Valentine's Day classics into the modern era?

Execution

Social

motorand

BMW Motorrad USA

BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.

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  • $0 paid media
  • 2 million organic impressions

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