Client

Novartis

Problem

How do you launch a new treatment for psoriasis against both well-established 
and newly emerging competitors?

Executions

Digital, Print, Social, TV

Most Rx brands promoted the functional benefit of clearer skin, and dermatologists focused solely on clearance as their success metric with patients. 

To differentiate COSENTYX and drive brand preference with patients, the “See Me” DTC campaign took a deeply emotional stance, firmly aligning the brand with the hopes and aspirations of real patients living with psoriasis.

  • Phone
  • Phone

When COSENTYX was approved for Psoriatic Arthritis and Ankylosing Spondylitis, we helped create a sister campaign called WATCH ME, further helping to establish the COSENTYX master brand.

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