How could Tempur-Pedic harness brand love in an increasingly crowded category?


Digital, Print, TV

For 25 years, Tempur-Pedic has changed the way we sleep for the better. 

But any Tempur-Pedic owner will tell you — a Tempur-Pedic gives you more than a good night’s sleep — it changes your life. For our driven, wellness-seeking owners, it gives them the energy to reach their goals and run their lives at peak performance.

Tempur-Pedic Sleep is Power.

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