Client

The Partnership for Drug-Free Kids

Problem

How do you help teens to rise above the negative influences they’re facing every day?

Executions

Digital, Experiential, Social

Twitter can be a pretty rough place for teens. They are bombarded constantly with all sorts of negativity – peer pressure, bullying, and intolerance. So we gave kids a way to fight that negativity with a little positivity. 

PostivATI is a simple shooting game; it pulls in real negative tweets directly from Twitter, which users shoot down. For every negative tweet that is shot, a positive tweet goes into the thread of the negative hashtag – disrupting the stream of negativity with a message of positivity.

View all work from The Partnership for Drug-Free Kids »

Computer Monitor

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