Anastasia Gallardo named Business Insider Rising Star of Madison Avenue

Anastasia Gallardo, associate director of strategy and content, Hill Holliday Gallardo oversees content and influencer marketing strategies for brands including Point32Health, Strategic Education Inc., and Santander. When brands are looking to create content that looks like editorial, Gallardo knows the best branded content placements to work with.She’s developed relationships with staffers at publications like The Wall Street Journal, Forbes, and CNBC.

For health client Point23Health, she helps manage content for a sponsored section of the Boston Globe called Aging Strong that explores the challenges of aging. She also worked on a Point32Health sponsorship program with Boston Globe Media’s mental health podcast "Turning Points."In her three years at the agency, she’s been promoted twice. In addition to working on content strategies for brands, she also manages the agency’s social channels.Gallardo previously worked at marketing firms Mechanic, Primary, and RCN.

She’s also worked as a freelance social media and content consultant, creating social media strategies, content calendars, and website development projects for brands.

Outside of work, Gallardo is a food and lifestyle influencer.

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