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Boston-based creative agency Hill Holliday has expanded its creative department with the addition of four new Creative Directors – Jim English, Scott Padden, Danny Murphy and Alexandra Ebright – as well as two new Executive Vice President roles, with Dave Weist appointed EVP, Head of Brand and Kevin Daley promoted to EVP, Head of Art.  In addition, Hana Abate was named Social Community Coordinator.  

The expansion follows the sale of the agency in January to New Zealand marketing group Attivo. Interpublic Group was the previous owner.   

Weist joins Hill Holliday from IPG’s MullenLowe U.S., where he was ECD and worked with brands such as JetBlue, Royal Caribbean, Hyatt and US Cellular. He will be responsible for leading the day-to-day operations of the creative department across clients.    

In his new EVP role, Daley, who has been with Hill Holliday since 2001, will oversee overall craft with a focus on design and art direction.   

The appointments follow the recent launch of Social Force, a division that focuses on capturing audience attention, led by EVP, Social Creative and Digital Content Adam Vohlidka.  

Jim English was appointed Creative Director / Music Creator and Producer.  A composer and producer, English will lead sonic branding and sound design as part of the Social Force division, allowing the agency to break the traditional process of outsourcing sound design.   

Scott Padden joins as Creative Director / Writer. He has previously held Creative Director positions at agencies such as Hero Collective, Cutwater and Mcgarrybowen, as well as having been a Senior Writer for VH1.   

Danny Murphy was named Creative Director / Design. He joins Hill Holliday from Havas, where he was Senior Art Director, a position he also previously held at Leo Burnett.   

Alexandra Ebright joins as Creative Director/Art Director/Writer/Illustrator. She previously held the position of Senior Art Director at Cutwater and Art Director at Deutsch NY.   

Hill Holliday also announced that Hana Abate has been named Social Community Coordinator working with Social Force.  She will be responsible for managing client social platforms and the conversation and interaction with the brand channels. 

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