Counter Culture
Boar’s Head is the #1 brand in the service deli category; however, they were witnessing a migration among younger consumers away from the deli counter into pre-packaged product. To succeed, Boar’s Head needed to appeal to a younger audience of time-strapped Millennials looking to broaden their culinary horizons.
Rules of the Deli
To entice Millennials to the Deli counter, Boar’s Head educated these young neophytes on the rules of the counter. This audience respects authenticity and loves to learn new things. Thereby spending more time and attention with this storied brand.
Counter Culture
Boar’s Head is the #1 brand in the service deli category; however, they were witnessing a migration among younger consumers away from the deli counter into pre-packaged product. To succeed, Boar’s Head needed to appeal to a younger audience of time-strapped Millennials looking to broaden their culinary horizons.
