![motorand](/img/motorand-image.png)
BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
![Flexpath](https://f650f8d813cf4c023871-444ab69a763c675d9d74b1fe398cebbd.ssl.cf5.rackcdn.com/work/flexpath/flexpath.jpg)
- 62% increase in unaided awareness
- 34% increase in consideration
- 73% lift in brand search