How could we help Capella University adapt to the new normal in higher education?


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BMW Motorrad USA

BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.

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  • 62% increase in unaided awareness
  • 34% increase in consideration
  • 73% lift in brand search
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