![Cracker Barrel Social 1](https://f650f8d813cf4c023871-444ab69a763c675d9d74b1fe398cebbd.ssl.cf5.rackcdn.com/work/southern-fried-chicken-launch/Cracker-Barrel-Social-1.jpg)
We were honored to join the stewards of this beloved brand in cracking the code. In celebration of their golden anniversary, we reintroduced a crowd-pleasing dish to America — Southern Fried Chicken.
We put a more intense focus on both the food and the feeling of community in our broadcast work; we cross-stitched short, uplifting chicken-inspired philosophies for their drink coasters and organic channels; and we captured the made-from-scratch process they use to craft their Southern Fried Chicken for the whole world to ogle. The result was standout work in one of the noisiest categories.
![Sfc](https://f650f8d813cf4c023871-444ab69a763c675d9d74b1fe398cebbd.ssl.cf5.rackcdn.com/work/southern-fried-chicken-launch/SFC.jpg)