How do you make "new" news for a company rooted firmly in the past?


Digital, POP, Social, Video

Cracker Barrel Social 1

We were honored to join the stewards of this beloved brand in cracking the code. In celebration of their golden anniversary, we reintroduced a crowd-pleasing dish to America — Southern Fried Chicken. 

We put a more intense focus on both the food and the feeling of community in our broadcast work; we cross-stitched short, uplifting chicken-inspired philosophies for their drink coasters and organic channels; and we captured the made-from-scratch process they use to craft their Southern Fried Chicken for the whole world to ogle. The result was standout work in one of the noisiest categories.


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