Way back in Feb 2006 when we first debuted a blog as the center-piece of our web site, Facebook was only for college students, a tweet was a sound birds made, and Advertising Age hadn’t yet used the phrase “social media”.   But we knew even back then the world was reorienting around open, human conversations, and a flexible site where we could publish our thinking and observations was right for the times.

Our new site extends this idea in a couple of simple and straightforward ways.

First, the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation. One example: our data reveal that lots of people get here by misspelling the agency name in a search engine.  When that happens, here’s what the visitor might see:

The site platform is a new toy for us – allowing us to play around with the intersection of web content and user context.  Stay tuned as we experiment with it.

Second, more so than ever before, the site is a participatory exercise: all the content — photos and text in the About section, all the tweets and blog posts and yams — come from Hill Holliday employees.  And unlike some agency sites, every aspect of the new HHCC.com was designed, developed and produced entirely in-house at Hill Holliday.

And as we move forward, the analytics, search, digital media, and creative teams will all be involved in scenario creation and publishing.  Should be fun.

So please look around, come back often, and let us know what you think.