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TripAdvisor Hires Shops for Its First Offline Campaign
by: Adweek | May 20, 2013In hiring Hill Holliday, TripAdvisor chief marketing officer Barbara Messing cited the agency's "strong strategic approach to planning and buying [which is] supported by robust analytics."
Continue ReadingHill Holliday’s New CEO Discusses Influences
by: Adweek | May 14, 2013
Karen Kaplan embodies agency longevity.
Continue ReadingHill Holliday Names Karen Kaplan CEO
by: Advertising Age | May 13, 2013
Thirty-Year Veteran Has Worked Her Way Up From Receptionist at the Boston-based Shop
Continue ReadingMike Sheehan Makes His Mark at Hill Holliday
by: The Boston Globe | May 12, 2013
After succeeding the legendary Jack Connors at Hill Holliday, Mike Sheehan faced a question: Could he put his own stamp on the agency? He did.
Continue ReadingNH Girl, 17, Wins Programming Contest
by: AP | May 10, 2013‘‘The tech industry would benefit from greater female participation because women think holistically and systemically and are naturally collaborative and all about community,’’ said Karen Kaplan, president of Hill Holliday, which sponsored the event.
Continue Reading17-Year Old Develops a Way to Keep the Endings of Your Favorite TV Shows a Secret
by: PSFK | May 08, 2013Jennie Lamere is a 17-year-old who was tired of having her favorite TV shows ruined before she got a chance to watch them. Twivo is the end product of her efforts – a piece of software that was developed during Hill Holliday‘s TVnext Hack event in Boston – and even won Best in Show.
Continue ReadingWhy the NewFronts Shouldn’t Mimic the Upfronts
by: Advertising Age | April 26, 2013With the 2013 NewFronts now upon us, the digital quest for TV budgets continues. But the reviews for last year's NewFronts were only mixed. There are ways things could go much better this year.
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