How do you help an institution that had become a poster child for the collapsing economy, in the face of fierce competition?

We had to turn Bank of America’s greatest weakness — being big and impersonal, into its greatest strength — by showing the power of every connection.

Our “Life’s better when we’re connected” platform proved this through all brand touchpoints — from employee and customer relations, mobile banking technology, and broadcast to digital expression, to PR, and in-branch designs.  

Bank of America Work

  • 47% rise in stock price
  • 31% increase in brand favorability

"Hill Holliday has played a really important role as a strategic partner for us as we battle it out not only day-to-day, but also as we look at what the long-term opportunities are."

Meredith Verdone Senior Vice President, Enterprise, Bank of America Consumer & Wealth Management Marketing Executive