Egglife
The Challenge
Big grain ruled the grocery stores. For those with glucose intolerance, and for those trying to follow keto diets, there were few options. They were stuck in a system that was leaving them tired and tubby.
The Insight
Egglife was new to market, offering high protein, low glycemic bread alternatives. They were quite literally taking on the category, so we helped them spark a revolution.
The Solution
We created “Go against the grain” to shift perceptions, drive awareness and change behaviors. It was time to fight the flour on social channels, pre-roll, in-store, out of home and more.
We even created digital recipe books in partnership with Taste of Home, where you could recreate your favorite fast food meals, in a healthier way.
On social, we created other ways to take on big grain. Flour wraps were dust, and now folks could eat like there was a tomorrow.
Results
#1
non-traditional wrap
4x
increase in search demand
25%
increase in product awareness
Get in Touch
For new business partnership inquiries, press questions, and more contact us at Joseph.Bailey@hhcc.com
Let's Go