The Challenge
For the average driver, the oil change light is a scary thing. They’re typically off warranty and haven’t given it much thought until the
moment arrives.
The Insight
The anxiety the consumer feels is centered on three things. Who do I trust to do the job? Will they get it done right? Will they try to upsell me in the process?
The Solution
We created “oil change-xiety,” a campaign that lightheartedly spoke to what all consumers were feeling and pointed the way to a place where they would be treated with expert care,
fast service and
total transparency.
On average, people would decide where to get their car serviced within 5 days of seeing the indicator light. We needed to change that reactionary behavior by staying relevant in a low interest category.
Through paid and organic social, we stayed top of mind by offering up the best scenic roads, the coolest music venues to hit along the way, and the finest BBQ joints from A to Z.
We tapped into passion points, stayed
on the radar and when someone needed a quick change, we directed them to the nearest Valvoline.
Results
23%
average monthly IG engagement rate increased in the first 5 months of 2024
48%
average monthly FB engagement has grown YoY
316%
Instagram followership growth YoY
11.4%
purchase intent increased
10%
brand favorability increased
Get in Touch
For new business partnership inquiries, press questions, and more contact us at Joseph.Bailey@hhcc.com
Let's Go