Joanie leads the healthcare account teams in our Boston office. She brings 20 years of advertising and marketing experience to the team and has been a leader in healthcare at Hill Holliday for almost a decade. Most recently, she’s led Novartis launches for COSENTYX across multiple indications and for KISQALI, a drug for advanced breast cancer. She also has extensive experience managing targeted efforts to reach very small populations in rare diseases and on LOE brands. In addition to her DTC assignments, Joanie has managed integrated marketing teams for Cigna, Covidien, and the American Lung Association. Prior to joining Hill Holliday, she worked with numerous national and global clients in healthcare, automotive, telecommunications, financial services, and hospitality, including CVS, Volkswagen, Verizon, Fidelity, and Radisson Hotels.
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