Frontier Communications had emerged from bankruptcy and was ready to come out of the gate with a new brand—a new purpose, look, and vision for the future. “Let’s Go Frontiering” unlocked what’s possible, today and tomorrow when you are powered by fiber technology and the right internet provider.
Let’s Go Frontiering
“Let’s Go Frontiering” re-vitalized Frontier Fiber Internet with a new purpose, look, and vision for the future. It was based on the human desire to unlock what’s possible, today and tomorrow from the internet for you and your home. The idea grabbed your attention through the celebration of people realizing the potential of fiber technology to do things never seen before. We designed it to awake your senses and think beyond your present internet experience.
Un-Cable Yourself
“Uncable Yourself” leveraged a simple insight. We all hate our cable internet. No matter who you are, when you are not held back by tired cable internet solutions of yesterday, but instead powered by Frontier Fiber Internet Solutions, you can unlock what’s possible, today and tomorrow.
Real Gamers Get It
Frontier Fiber internet is at least 25X faster than cable. When it comes to speed for uploads and downloads, nothing beats fiber internet. For most of us, we already think the internet is fast, but to gamers, speed wins. Gamers are notoriously skeptical of advertising and offers, especially around technology. To game gamers interest in Frontier Fiber, we created an authentic social campaign that brought popular games gamers play to life by re-creating scenes in the real world(IRL). The average Joe won’t get it, which is why real gamers do.
Let’s Go Frontiering
“Let’s Go Frontiering” re-vitalized Frontier Fiber Internet with a new purpose, look, and vision for the future. It was based on the human desire to unlock what’s possible, today and tomorrow from the internet for you and your home. The idea grabbed your attention through the celebration of people realizing the potential of fiber technology to do things never seen before. We designed it to awake your senses and think beyond your present internet experience.
Un-Cable Yourself
“Uncable Yourself” leveraged a simple insight. We all hate our cable internet. No matter who you are, when you are not held back by tired cable internet solutions of yesterday, but instead powered by Frontier Fiber Internet Solutions, you can unlock what’s possible, today and tomorrow.
Real Gamers Get It
Frontier Fiber internet is at least 25X faster than cable. When it comes to speed for uploads and downloads, nothing beats fiber internet. For most of us, we already think the internet is fast, but to gamers, speed wins. Gamers are notoriously skeptical of advertising and offers, especially around technology. To game gamers interest in Frontier Fiber, we created an authentic social campaign that brought popular games gamers play to life by re-creating scenes in the real world(IRL). The average Joe won’t get it, which is why real gamers do.