Client

Cadillac

Problem

How could Cadillac reignite its cultural relevance?

Executions

Digital, Experiential, Social

When he was in third grade, University of Louisville QB Teddy Bridgewater promised his mom that he’d make it to the pros, and buy her a pink Escalade when he did. 

We heard that promise, and working with Cadillac and Spike Lee, we helped Teddy make good on it. Here’s the story about how he made his dream, and hers, come true.

A Promise 2 Rose

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