Capella University


How could we help Capella University adapt to the new normal in higher education?


Digital, Print, Social, TV

FlexPath is a revolutionary program that awards degrees based on the direct assessment of learning rather than the traditional accumulation of credit hours. This allows adult learners to use what they’ve gained in their career to earn their degree more efficiently.

Our creative idea unleashed the “most direct path to a degree” using animation and simple semiotics in an integrated campaign with TV, video, and mobile to demonstrate how adult learners can use FlexPath to move directly ahead — saving time, money, and effort.

  • 62% increase in unaided awareness
  • 34% increase in consideration
  • 73% lift in brand search
view all work from capella university

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