Client

Problem

How could we help Capella University adapt to the new normal in higher education?

Executions

Digital, Print, Social, TV

motorand

BMW Motorrad USA

BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.

View all work from BMW Motorrad USA
Flexpath
  • 62% increase in unaided awareness
  • 34% increase in consideration
  • 73% lift in brand search
view all work from capella university

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Live and Learn

Out With the Old School

Fan Cave

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